3 things you should give attention to when choosing your next social media manager
If you are reading this blog, it probably means you’re seriously considering hiring a social media manager for your business in the near future.
It also means that you want to make sure that your choice will be wise.
You know you need to hire someone to manage your business’s social media accounts, but the selection process can be daunting.
How do you know who is an ideal candidate?
What requirements should they have?
What should you look out for?
Don’t worry at all!
You are in the right place.
This blog will give you all the necessary information you need to make the best possible choice out there.
THE 3 BASIC CRITERIA THAT WILL HELP YOU CHOOSE THE BEST SOCIAL MEDIA MANAGER FOR YOUR SMALL BUSINESS
1. Proven Professional Experience & Skills
The requirements you should have when hiring a social media manager to run your social media accounts are very specific. Creation, promotion, active profiles and pages, continuous engagement with the audience, monitoring of social analytics, and development of the ideal social media marketing strategy.
All of the above will lead to an increase in your social media visibility, will drive engagement and enhance your brand’s image.
This means more leads and traffic to your website and, of course, increased sales.
To achieve this goal, you need an experienced and skilful professional with proven experience.
But how can you check their experience?
Make in-depth research on your candidate(s). Look at their social media profiles -LinkedIn for example-, pages, portfolios and websites. Take a good look at their previous clients’ reviews -Google Reviews, Facebook reviews etc.-
Make sure they are what they say they are!
Every competent professional never hesitates to showcase his/her previous jobs and satisfied clients.
2. Sincere Interest in Listening & Understanding Your Business Needs
Professionals who are passionate about their work are always eager to hear and comprehend each client on an individual basis. Only this way can they create a correct social media strategy, adapted to the needs and wants of each client.
For this reason, it is always necessary to know the person with whom you intend to work and to whom you are going to entrust your money.
Have a video call and meet them in person, see if they are willing to listen to you or just trying to quickly steer you where they want, ask your questions and evaluate if their answers are genuine.
Above all, keep in mind that an honest and reliable professional will not bombard you with information to convince you. On the contrary, they will respect your valuable time while being direct, concise, and to the point.
3.Suggesting the Ideal Strategy
A skilled and experienced social media manager will never rush to make you a proposal.
The needs of each business are different!
The design of your social media profile(s), pages, content, and advertising campaigns should therefore be adapted to these needs.
Thus, the ideal social media manager should suggest the appropriate steps that need to be followed to achieve the desired results. Always remember that every social media marketing strategy should be tailored to the needs of each brand, based on the company’s objectives and current situation.
If you are dealing with someone who has a one-size-fits-all solution, then you ‘re probably talking to the wrong person.
The ideal social media manager for your company is someone who will look at it from a “bigger picture” perspective, engage with your audience, and bring more positive attention to your brand.
But above all, your ideal social media manager will show that he/she truly cares for the success of the project, without wasting your time pointlessly.
If you use the information given in this blog, we are sure that you will be able to find the right person to do the job in the best possible way.
This could be just the beginning of a long and successful partnership.