Work Details
THE BRIEF
The owner of one of the most famous barber shops in Eastcote, London, deciding to make a complete upgrade to his services by adding women to his clientele, asked us to create a site that emphasises the diversity of the space, the element of funky, the hair salon’s long history, but also its high-quality services, techniques, and products.
” Used Metaxa Design for the first time and found them to be very professional. Would definitely recommend ! “
Simon Simon
STRATEGYFor this project, we chose a pop-art aesthetic that gives a funky character to the page and a template that supports these features. We created a playful logo that fully supports the style of the project, we selected photos with strong contrasts of colours and we designed sliders that magnetise the visitor, but also photos with haircuts and techniques made at the salon. We also placed some clients’ Google reviews in a prominent spot to show the salon’s success through the years. Furthermore, we selected the right wording based on appropriate keywords for the SEO of the page, and we highlighted the services and the history of the hair salon on the “About Us” page and “Services” page.
Finally, we added social media buttons to the homepage to further promote the customer’s Facebook and Instagram pages.
RESULTS
We created a page and a visual brand that combines unique aesthetics, CTA, and efficiency, but also respects and highlights the history, the services, and the alternative environment of the business. The comments that the page received were very positive, while the popularity of the page showed a vertical increase, reaching new customers.
A truly funky and impressive result.
KEY SERVICES
- Consultation
- keyword research
- search engine optimisation - SEO
- CONTENT
- COPYWRITING
- BLOG
- WEBSITE DESIGN
- GRAPHIC DESIGN
- UX DESIGN