STRATEGY

Starting with the business’s name, we chose a name completely associated with Greece and its values. “Philoxenia”, the Greek term for hospitality, was the chosen one. We continued by creating a unique logo that both highlights the unique name and the “Greek spirit” of the particular business. The element of the Greek olive tree branch was used in the letter “X” of the logo, to enhance the aesthetic result in a creative and unique way.

We continued by creating the graphic designing of the page, where we chose to rely on green and golden brown colours (colours of a Greek olive tree), in order to highlight the quality of the products and their Greek origin. “The Art Of Greek Pastries” is the slogan that perfectly matches the style and services of the business, while the chosen fonts emphasize even more the elements that should stand out.
The website’s format and template, which contains wording simple to understand and is based on specific keywords that aim at search engine SEO optimization, were designed in such a way to attract the visitor’s attention but also to properly promote the high-quality services and products that the business offers.

Additionally, the pictures we chose to use emphasize the quality and variety of the Greek products that can be bought from the shop, but also harmonize with the graphic design of the website.

The necessary  “Contact Us” and Social Media buttons were added to the webpage, for the proper promotion of the business but also for the direct and easy communication of the customer with it. To create a unique and attractive result for the customer, we chose the logo’s simplicity and purity for both the products’ packaging and the façade of the shop.